Frequently Asked Questions

What is an independent financial advisor?

Independent Registered Investment Advisers are professional independent advisory firms that provide personalized financial advice to their clients, many of whom have complex financial needs. Because these advisors are independent, they are not tied to any particular family of funds or investment products. As fiduciaries, they are held to the highest standard of care—and are required to act in the best interests of their clients at all times. They are registered with either the Securities and Exchange Commission or state securities regulators.

What does being a Fiduciary mean?

A fiduciary is a professional entrusted to manage assets or wealth while putting the client’s best interests first at all times. Financial advisors who follow a fiduciary standard must disclose any conflict, or potential conflict, to their clients prior to and throughout the advisory engagement. Fiduciaries will also adopt a code of ethics and will fully disclose how they are compensated.

What separates us from other financial advisors?

A combination of independence, comprehensive service, and client focus sets us apart. As an independent Registered Investment Advisor, we provide the best advice for each client’s specific situation and needs without concerning ourselves with the agenda of a parent company. Our services range from financial planning to investment management to estate planning—we can meet a wide range of needs under one roof. Finally, we are oriented toward providing each client the attention and service they deserve. We treat our clients as individuals and not numbers.

What is a CFP?

Certified Financial Planner (CFP) is a formal recognition of expertise in the areas of financial planning, taxes, insurance, estate planning, and retirement. Owned and awarded by the Certified Financial Planner Board of Standards, Inc., the designation is awarded to individuals who successfully complete the CFP Board's initial exams, then continue ongoing annual education programs to sustain their skills and certification.

What is a CPA?

A CPA is different than an accountant. In fact, anyone who does any type of accounting function – even someone without a degree – can call themselves an accountant.

A certified public accountant (CPA), however, is someone who has earned a professional designation through a combination of education, experience and licensing.

In addition to completing a program of study in accounting, and acquiring professional work experience in public accounting, a CPA candidate also must sit for and pass the Uniform CPA Examination.

The exam itself is developed and graded by the American Institute of CPAs (AICPA). Licensing, however, is done by state, district and county Boards of Accountancy.

What is a CFA Charterholder?

CFA stands for Chartered Financial Analyst. A charter is a professional credential bestowed by the CFA Institute on financial and investment professionals who have completed its program of study, passed all three levels of its examinations, and met other professional requirements.

Where is my money kept?

In our advisory role, we never take custody of client assets. We utilize Schwab Institutional, a division of Charles Schwab & Co., Inc., as the custodian of client accounts and as our primary broker. Our relationship with Schwab is an arm’s length transaction with no exchange of funds between Schwab and Platte River Wealth Advisors. When your account is established with Schwab, you provide Platte River Wealth Advisors with limited trading authorization on your account. This authority allows us to process trades directly in client accounts.

How do I transfer assets to Platte River Wealth Advisors?

Typically, we only need a copy of your most recent account statement and your signatures on a few forms. We will take care of setting up your new account and transferring your assets.

To Check Firm or Individual Backgrounds please go to SEC’s Investment Advisor Search.
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